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|Top Heap Features|
|Parse.ly Social Media Channels Engagement and Activities|
|Parse.ly - The Currents Feature|
|Parse.ly – Downsides|
|Who is Parse.ly ideally suited to?|
|Who is Mixpanel best for?|
|7 . Clicky Analytics|
|Top Clicky Features|
|The Best Clicky Features|
|Who is Clicky best for?|
|So, which is the Best Analytics Solution for WordPress?|
Obtaining the knowledge and power of knowing how your users on your website engage with your content is key to online success.
And one of the ways to get this knowledge and power is to install Google Analytics within your WordPress platform.
Probably the most well-know, and the most universally-used free analytics tool, Google Analytics standard package delivers a thorough, in-depth choice of analytical features, both for standard and mobile-optimised WordPress websites.
Google Analytics enables your business to monitor your advertising return on investment, as well as track your social networking platforms and applications.
However, there are alternatives to WordPress analytics plugins. By all means, go ahead and trial our Google Analytics plugin for your WordPress site, but bear in mind that there are others out there. Others that may serve your business analytics needs better. Others that opt for a different tack when it comes to data analysis.
So you can make an informed decision about how to analyse your all-important website data, we’ve covered some alternatives to Google Analytics plugins in this here article.
Ready? Let’s go.
MonsterInsights is the most active and widely used Google Analytics plug in for WordPress. Part of the reason is the simple onboarding of this particular plugin and integration.
Using the dashboard, you can quickly discover how your visitors are navigating your WordPress website, and what they are searching for. Use this data to decide on content additions to your website, and where the best place for it is.
Google Analytics’ content menu shows you in a simple format – which of your pages enjoy the lowest bounce rate, and which have the highest. Work out why your visitors are bouncing more on some pages than others, and consider if your content answers your potential customers queries and concerns.
MonsterInsights give you the power to enable multiple tracking features simply, no code required.
There are two versions of the MonsterInsights plugin – a free version (hurrah!), and a premium (paid) plugin available to download . The premium version offers advanced tools such as:
It’s worth noting at this point that the paid and free versions are the same to install.
Another free analytics tool, ExactMetrics used to be known as Google Analytics Dashboard for WP.
The simple interface of ExactMetrics enables you to see all your website data from within your WordPress dashboard, so it’s all there in one place, without having to navigate elsewhere for your valuable data.
ExactMetrics offers you these key features:
Heap originated as a tool to give less technical users easy access to enable them to get hold of their own website analytics, as well as their mobile apps and Cloud services.
Boasting an impressively fast and easy integration, Heap is very user-friendly.
Heap offers product analytics, compared to other tools which offer a more broad overview.
The features in which you can map individual visitor behaviour, and colour code accordingly is really good.
Heap offer three pricing tiers (all plans include a free 14-day, no risk or obligation trial). Pricing is on application via their website.
Heap is a helpful tool for business owners who are seeking advanced analytics software that caters to people who know their way around data. Heap is great for product teams who need more in-depth analysis about what their visitors are doing once they encounter their product or service online, and the next steps they take in the sales funnel.
The main distinction between Heap and Google Analytics is that Heap is concentrated on automated events monitoring, whereas Google Analytics can only track page views automatically.
Matomo, previously known as Piwik, is a leading open source Google Analytics alternative that lets you track user interaction on your website with ease. It comes with all the features you can think of including, events, goals, eCommerce, logged in users, heatmaps, a/b testing, and a lot more.
Just like WordPress, Matomo comes with both self-hosted and cloud-hosted versions.
With self-hosted Matomo, you can track user interactions on your site by installing it on your server. If you need hassle-free website tracking, then you might want to use the cloud-hosted version of Matomo, so you can skip the technical steps and enable website tracking quickly.
The self-hosted Matomo is free of cost. The pricing for cloud-hosted Matomo is based on pageviews tracked across your websites and mobile apps .
For the cloud-hosted version, the pricing starts at $7.50 per month for 5 websites up to 50,000 pageviews.
Boasting statistics on their website such as a 400% increase in subscribers by their customers, Parse.ly is definitely a contender if you’re considering investing in a service to analyse your content marketing efforts.
Parse.ly offer a simple dashboard to analyse the performance of your content over multiple platforms and channels. Giving you valuable insights as to how to interact with your website visitors, and therefore create content they are interested in seeing, when they want to see it.
Integration with this particular tool is straightforward, offering a plug-and-play set up, and Parse.ly is compatible with apps such as IoS and Android. If you have a custom-built website, this is catered for too – Parse.ly can be integrated with all CMS systems, including custom CMSes with simple code integration.
Serving up real-time and historical data analysis at the touch of a button, you will be able to ascertain:
All very valuable insights, which are sure to drive any marketing campaign you can conjure up in exactly the right direction.
It’s not good enough to be able to analyse your website content.
To remain relevant as a business, you need to be able to analyse your content delivered across all your social platforms.
Parse.ly can analyse your data on: Facebook, Twitter, Pinterest, Instagram, and more. Not to mention data analysis of search engines (Google, Bing, Yahoo etc).
All your content is available for analysis purposes. Be it articles, blogs, website landing pages, home pages, image galleries, Podcasts, Video content, the lot.
This data interrogation enables your business to really drill down into which of your content is working for you, and which isn’t, so you can focus your attention on best performing channels that are delivering the best return on your investment.
Using the user-friendly Parse.ly dashboard, sources of traffic to your website are displayed, with the inclusion of traffic from your social platforms.
Social referrers is defined by any traffic that comes to your site(s) from:
The latest phrase in marketing – personalised experience.
Parse.ly gives you the tools to personalise your newsletter, website and app content for your users, offering a personalised experience chock-full of value for them. This is done by predictive analysis, and recommends content accordingly, experiences tailored to each individual reader.
This platform boasts an impressive claim that Parse.ly’s content recommendations can be available to your business within minutes after integration. Nifty!
This is all well and good, but how much is Parse.ly going to set you back? Three options are available to you.
The Enterprise plan comes with extra features too, specific to your needs, such as:
Parse.ly are staying ahead of the curve with their new feature: Currents.
Currents helps you understand which of your content is being actually read, not just searched for or shared. Parse.ly understand that searches only tell part of the story, and they want to give you the full picture.
Picture this. Your business can gain the knowledge from news sites around the globe. The knowledge to understand the biggest sources of traffic for those specific news stories, and also how this type of topic has performed in the past.
You can therefore capitalise on this data and choose the most meaningful channels in which to deliver your content, the ones which are going to give you the best return on investment.
Choose your ad campaigns accordingly, and invest your money in a much more targeted way.
Currents are an add-on feature to Parse.ly’s main gig, pricing as follows:
Access to yesterday’s data
Updated data every 24 hours
Top 10 Rows
High-traffic news alerts for 1 item
It wouldn’t be much of a review if we didn’t also delve into some bad points of this content ROI tool.
A disadvantage of Parse.ly that we have found is that you can’t analyse what users search for on Google to reach stories. This however partially solved by their addition of currents.
The archive data only goes back as far as one year, which could pose a problem for businesses who require more historical content data analysis.
Due to the variety of price plans available, Parse.ly has an easy entry point for any small start-up entrepreneur or business, and levels available to huge corporations to scale up to.
Parse.ly is best suited to media-based companies, as it offers an expanse of detailed analytics on which of your readers are reading what, and when. And what they are likely to want to read in the future.
It may be that for ecommerce businesses, Google Analytics or Chartbeat could be a better bet, as these services offer detailed tracking of users through your sales funnel.
Mixpanel offers very user-friendly set up of funnels and events, and many users have found the step-by-step instructions easy to follow and implement.
You can determine with Mixpanel which channels are optimal for lifetime or long-term retention, so you can focus on these channels, rather than just promote initial conversions.
Being able to track a mobile and web user at the same time is wonderful. As well as this, user-centered tracking integrates business CRMs to the patterns of actual people. This in turn allows you to use Mixpanel to send targeted messages to these actual people, individually or collaboratively.
After a free demo experience, Mixpanel offers three price plans: Starter (Free), Growth (from $89/month), and Enterprise (custom pricing)
The Starter package is free for lifetime, and includes
The Growth package includes:
Mixpanel is most valuable for businesses whose desire is to monitor revenue over a long period of time, and/or understand how their prospective customers view their product and services.
A disadvantage of MixPanel is that it’s not quite so simple to set up, compared to the set up of MonsterInsights.
Clicky’s ROI tool platform is used by nearly 990,000 sites globally for real-time monitoring, analysis, and responding to their website traffic. Clicky offers valuable insights to make content amendments and altering your users’ journey, and how they navigate your website.
All of the data on Clicky is in real-time, and constantly updated.
Clicky’s interface is really user-friendly, and super fast to set up. It does also have a good value for money price-point, considering the extensive features Clicky has to offer.
This enables you always have an overall view of the interactions on your website in real-time, and the changing analytics.
The Spy Feature in Clicky retrieves the data of live traffic feeds. This is a great tool. It integrates users that are currently on your website, visitors who clicked on links (and which ones), visitors who searched for something specific on your website, all in real-time. Hours of fun!
Clicky is free for a single site with under 3,000 daily page views, and pro-plans are available with access to more in-depth features.
Clicky works for all businesses, be it small start-ups and blogging sites to larger corporations, who could benefit from the Enterprise package available.
The answer to which is the best WordPress analytics plugin really depends on your businesses’ needs.
When it comes to website tracking, every solution takes a unique style. Compare the different features, and see which you think is the best fit for your business model and approach. Consider exactly what you’d like to track in terms of content, and find the tool that will do this for you.
Once you’ve got to grips with the features of your chosen analytics tools, and learnt your way around the dashboards, ensure you are taking the next steps to translate this valuable new-found data to make improvements to your online content, increasing the happiness of your users, and making your analytics meaningful.